G O O g l e dWords Workshop

Crash Course for Beginners

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Workshop Agenda


Learn one day crash course on Google Adwords by Domain Expert Amarnath Jan. He is a Google Adwords Certified Professional also Handled more than 200 digital marketing projects covering every segment in B2B and B2C space.

If you are just getting started with Google AdWords or want to know what is adwords or just stepped out of college, then this is the crash course is for you. Our hands-on Google AdWords training focuses on how AdWords works, how to create and structure your account, and how to create a campaign from start to finish.

  • Adwords Crash course is ideal for anyone who needs to clean up campaigns or start them from scratch.
  • Understanding online advertising is and where PPC fits in.
  • Introduction to Adwords and available platforms in adwords.
  • Understanding Adwords Terminology.
  • How to structure your account, campaigns and ad groups to position yourself for success
  • How to research, identify and refine the keywords and match types you will be bidding on
  • Tips for writing great text ads that will stand out from the competition
  • How Quality Score works and why it is so important in the AdWords auction
  • Creating your first campaign and targeting users by geography, language, device, day of week and time of day
  • How to structure your account, campaigns and ad groups to position yourself for success
  • Cost per Click (CPC), Cost per Acquisition (CPA) and Cost per Impression (CPM) bid types
  • Introduction to Display advertisement.
  • Understanding the reporting features of AdWords and leveraging key user interface components
  • Tracking conversions and measuring ROI from your campaigns

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30th July, 10 AM - 5 PM

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